Moth Electric Identity
Oregon start-up Moth Electric needed branding for their line of hand-crafted guitar effect pedals and they needed it fast. They requested a monochrome, minimalist look to compliment the heavy-duty, industrial look of their pedal enclosures.
Moth Electric Pedal Enclosures
Moth Electric’s powder-coated effect pedal enclosures needed to feature a clean and simple design that could be cut and engraved on a laser cutter in dual-color acrylic and hand-applied to each pedal. Each pedal model is named and illustrated according to a specific species of moth.
“Pete's played a huge part in helping to develop my brand identity as well as taking care of the nitty-gritty formatting and detail work for my products. Very impressed with his designs and his ability to quickly adapt to constantly changing parameters.”
— Brennan Bynum, founder of Moth Electric