SparkFun Amazon Storefront

SparkFun still does most of it’s business via SparkFun.com but recently identified the need to protect SparkFun customers from both gray-market, counterfeit products and 3rd-party amazon resellers taking advantage of customers’ willingness to buy at a higher price simply because they’re comfortable in an Amazon webspace.

Since the storefront focuses primarily on what SparkFun calls “SparkFun original products,” the goal was to try to create variety, depth and texture to a group of SKUs that often look very similar and mundane on a generic amazon page.